Que Linda



Dollars and Sense, Y'all

Shawna Ohm

Pricing is a bitch.

When I first started this company, it was super easy to price things. I just put my supply costs. I didn’t build an inventory, I only took a token fee for labor, I had no overhead and so on.

But as the company has expanded, the one consistent piece of feedback I’ve gotten is: More new designs! More new products! We like what you’re doing, give us more!

This means trying to balance the risk of inventory and labor intensive projects with the business model: I refuse to take a any cut of sales for Que Linda, and I’m not going to do this to get rich.

Enter: Casting. Some of the custom, hand-hammered metal pieces we’ve done have been incredibly popular. These are cheaper to do when you make a model of the piece, and then have it cast professionally. This allows you to consistently replicate a product with less work. It also means you’re paying a one-time cost for a mold (shout-out to Carerra Casting in NYC for giving us a discount)… and the labor and metal costs of ever casting. Metal, like any commodity varies in cost. And depending on the type of metal the weight and cost can fluctuate a bit, too. Plus we do have to work some price in to pay for the mold.


Which is to say pricing gets a little more complicated. I’ve tried to be as true as I can to the details but with some costs fluctuating (like metal prices / not knowing how many pieces we’ll sell to know how to accurately price in the molds), I’ve started adding in approximate labels on some of the costs. This is because these are, to the best of my ability the approximate costs.

I keep detailed records and receipts of these things, and am happy to nerd out on the details and open my books to any and all who are interested. But since I’ve always been very transparent with customers, I didn’t just want to start throwing an “approximate” in there without an explanation.

#TheMoreYouKnow … right?

Now… get back to shopping!