Since 2012, I have hated October.
My mom died early in the morning on October 18th.
Now, when the air changes in the fall, I immediately remember everything about that period of slow decline and mourning. And because it’s Breast Cancer Awareness month, pink ribbons remind me at every turn, just in case I happen to forget.
This year was particularly bad. The political discourse around the Supreme Court was some of the most vitriolic I’ve ever seen. We were gearing up for a knife-fight of a midterm election. For the first time since 2009, I deactivated my Twitter account. For the first time in my life, I stopped reading the news. (I am a former journalist. I really love the news.) This year, my day job and personal life were added sources of stress.
But then, there’s Que Linda. My forever silver lining. Que Linda had amazing October. We:
Kicked off talks with a few potential partners: New artists who may sell with us, new stores that might be feature our products, and more. Stay tuned!
Donated to Breast Cancer Research Foundation on double-donation days, giving our gifts a major boost.
Launched an in-store location, placing a pop-up display at Dollop Coffee Shop in Chicago.
Had highest monthly sales to date … which means our biggest charitable donations! We’re still tallying a few things but it’s looking like ~$500 for the month. To put that in perspective, our average price point is below $20.
I’m reminded of one of my favorite quotes, from the artist Renoir. In old age, plagued by arthritis, he could barely pick up a brush. Someone asked him why he still endured the pain of painting. He said:
“The pain passes, but the beauty remains.”
I’m sure I will forget soon about the 60 hour work weeks, the heart break, and the politics. But I will not forget these milestones in the life of this company, my passion project. And the future is even brighter.
We kicked November off with a trip to Paris and are back in the U.S. refreshed, rejuvinated, and ready to help you give charitable, thoughtful gifts this holiday season. GET READY!!!
Thank you for your support!
Let’s keep saving the world.